Ruesink Consulting Group

Bringing data to life via travel behavior, analytics, and engagement strategies

About Us


Tom Ruesink is a former BTN 25 most influential executive award winner.  He is a frequent and engaging industry speaker on topics related to driving traveler behavior and how to effectively use data to drive change.

He was elected to give The Beat Live keynote address, has been a frequent panelist and regional BTA presenter, and enjoys any session related to behavior, data, or analytics.


Ruesink has been written up for his work with Coca-Cola – helping them drive significant positive behavior change through a “one-number scoring system.”

He’s a certified consultant on gamification and using what’s worked from game designers in the business world.

Prior to founding his own company in 2006 he was a senior director with CWT Solutions Group at their onset. He and his team were in charge of developing and creating all of the analytic models and offerings to help companies and suppliers drive compliance and optimize their travel spend.

For the past 11 years at RCG, he has consulted for suppliers, corporations, and government agencies on both short and long-term projects.

White Papers and Articles (Available Upon Request)


Looking at Corporate Travel Through a Gaming Lens

Navigating QSI:  How Fair Share May Not Always Be a Fair Shake

Three Mindset Shifts For The Next Year


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Ruesink Consulting Group

(612) 599-5230

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